Creating titles people want to read
We create bespoke magazines for our clients. Each of our titles is different because our clients and their audiences are different.
We employ talented editors, specialist writers, art directors, designers and print and production staff to create magazines that people want to read – both in print and online.
Our role starts with the development of strategic recommendations in response to a client brief. This includes the creation of the editorial and magazine design concept (who is the target audience, what should be in the magazine, how it should look, how many pages, what paper and format?) and ends with the production and printing of each issue. We also manage distribution and advertising sales for many of our clients.
Every title is led by a dedicated editor and publisher. These team leaders ensure we deliver exceptional client service and see that our magazines meet their strategic objectives.
Our editors are chosen for their sector knowledge and subject expertise, and their ability to share their vision and work well with people.
Our publishers know what a good client relationship demands. Their task is to understand a client’s business and bring publishing and commercial know-how to the collaboration.
We continually review and evolve our titles. Reader research and benchmarking are key aspects of the strategies we develop for our clients.
Advertising is a core component of many of our titles. Our advertising sales people are specialists who understand the power of custom titles. Developing advertising rates, creating media kits, managing advertising material, invoicing and administration are all part of our function.