We want to attract the new generation, the vibrant new breed of insurance broker. Mahlab have really lifted the energy within our association and communications team. Their fresh, vital approach has been, in short, mindblowing.
Insurance & Risk Professional - National Insurance Brokers AssociationNIBA is the leading association representing the insurance industry in Australia.
The association's bi-monthly member magazine, Insurance & Risk Professional, underwent a dramatic redesign and editorial refocus to reinvigorate advertising sales and increase its relevance to members.
Insurance & Risk Professional is a profit centre for NIBA and successfully promotes the member benefits such as education and training services.
Mahlab Media also publishes an annual Convention Review, and a daily newspaper that is distributed to attendees during the NIBA convention.
Broker BuzzBroker Buzz is the monthly e-newsletter for members of the National Insurance Brokers Association (NIBA) covering targeted industry and NIBA news, practical advice on common challenges and promotions of upcoming NIBA events. Its launch followed member research that identified communication as an area for improvement for the association.
Broker Buzz has become a new revenue stream for NIBA. It immediately attracted interest from advertisers, who were seeking online advertising opportunities in addition to the print medium of NIBA's Insurance & Risk Professional magazine.
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