Our association journal now hits all the appropriate buttons as a marketing and member retention tool in addition to it being a valuable read. It clearly conveys why accountants should be ATMA members, what our association offers and how members are actively benefiting.
Tax Practice - Association of Taxation and Management AccountantsATMA is an established association with a 25-year history representing suburban and regional accountants.
The association's member magazine, Tax Practice, underwent a dramatic redesign and editorial refocus to better inform members and reinvigorate advertising sales.
By directing focus to association news, Tax Practice is successfully promoting upcoming ATMA training and educational events. The magazine also plays a key role in updating ATMA members on tax initiatives and their implications, reinforcing this major benefit of membership.
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