In Touch - Alzheimer's Australia NSWAlzheimer's Australia is the peak body providing support and advocacy for more than 245,000 Australians living with dementia.

In Touch magazine is an important communication tool for Alzheimer's Australia NSW. It raises awareness of the disease, promotes the association and its lobbying work, and engages and informs the NSW member community. Mahlab Media re-launched the title and shifted the focus from the association to the member to resonate with readers' lives and the challenges they face.

The response from members and high-level stakeholders has been overwhelmingly positive; the association has now committed more funds to invest in the publication and are increasing its size.