Abacus outsourced our member magazine after having produced it in-house for years. Using a specialist publisher has made a big difference to the magazine's performance. It has freed up internal staff time and 93% of our members now rate the magazine as good or very good.
Connexus - Abacus Australian MutualsAbacus is the industry body representing the Australian mutual sector including credit unions, mutual building societies and friendly societies.
Connexus is the association's quarterly member magazine, relaunched to inform, retain and recruit members as well as raise advertising sales revenue. A content restructure and fresh design reinforce the Connexus brand.
The magazine is an invaluable member retention tool; since the Mahlab Media relaunch, members have been requesting to increase their allocated number of copies. Advertising sales revenue has also dramatically increased.
Measure of reader engagement yielded some excellent results: *
- 71.8% read all or most of the articles
- 71.8% keep the magazine for future reference
- 75% notice advertising, and 25% act on advertisements
* Reader survey, Connexus, 2009
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