The Real Estate Institute of New South Wales (REINSW) has outsourced its flagship Journal to custom media specialist, Mahlab Media, after 80 years publishing it in-house.
Cathie Dickinson, REINSW’s Marketing and Communications Manager, said REINSW had been seeking ways to increase advertising revenue and to save time and resources for their marketing team, without compromising the quality of the publication.
“The Real Estate Journal is a critical marketing tool for REINSW, with 90% of members ranking it as the most significant benefit of membership,” Dickinson said.
The Real Estate Journal is distributed 11 months of the year to members of the REINSW, the largest professional association for real estate agents, property managers, auctioneers and commercial leasing agents in NSW.
“Since outsourcing the Real Estate Journal to Mahlab Media, we have generated significantly more advertising revenue than when we published the magazine ourselves,” Dickinson said.
“We are confident that Mahlab Media will effectively become an extension of our organisation, understanding our challenges and opportunities, with the expertise to really connect with our members.”
REINSW approached Mahlab Media after seeing the publisher’s success working with other associations, such as the National Insurance Brokers Association (NIBA) and the Australian Osteopathic Association (AOA).
The Managing Director of Mahlab Media, Bobbi Mahlab, said part of the company’s approach was to optimise The Journal’s content across mutliple platforms for the benefit of REINSW members and advertisers.